I believe social media is the most valuable tool for understanding commercial viability, brand perception and customer experience. 

Having built a business from the ground up using social media as my primary sales and client acquisition channel, I've developed a deep appreciation for its ability to reflect precisely what resonates with your audience.

I bring together a commercial mindset with a creative background, combining audience psychology, storytelling, and data-driven decision making. I enjoy developing strategies that are grounded in research, tailored to a brand's unique audience, and designed to result in actual commercial sales. With the right person, social media management should bring the biggest bang for your buck.